When we talk about design, we are really talking about how to achieve effective and impactful messaging, drive communication and make connections.
Clarity see creative design as a process of concept development with the pure purpose of delivering a clients message to its intended audience. Irrespective of the vehicle of communication (brochure, website, ad…) our approach follows a tried and tested process, with the aim of producing a conceptual, creative solution, best suited to meeting client objectives.
The process will consider a wide variety of elements – client brand (of course), key messaging, target audience, imagery, typeface, colour, icons – not to mention an absolute understanding of the project KPIs.
We work closely with our clients to gain a true understanding of the services and products they are looking to promote and also understand the demographics of who they are communicating with and for what purpose or response.
We apply our creative designs typically to the following vehicles:
• Email marketing
• Social media ads
• Brand Guidelines